An SEO Team with Years of Experience
Search Engine Optimization is one of the most effective ways to improve your company's visibility online, which is why at DC Web Design & Marketing, we've spent years perfecting our approach. It’s the foundation of any successful Internet marketing plan, and can make the difference between never being found and a booming online business. If you’re not using SEO, you’re missing out on significant ROI from your marketing strategy.
Our SEO copywriting team has been using SEO to boost our clients’ rankings in search results and drive revenues long before the term SEO was even coined. When we started in this business, we had to convince our clients that SEO was even possible. Now, after years of successful campaigns, unprecedented results, and unmatched revenue increases, it's an established fact that site optimization is absolutely necessary.
Optimize Your Site for Improved Results in Search Engine Rankings
While there are many, many layers to SEO, one of the first steps in any SEO strategy is to "fix" any outdated elements on your site. If your site has never been optimized, or was optimized using outdated best practices, you’re essentially invisible to search engine crawlers. These crawlers are responsible for deciding where you’ll show up in search results, meaning that you should make it as easy as possible for them to find you.
Search engine algorithms and SEO best practices are constantly evolving. If your site wasn’t built with forward-compatibility in mind, or hasn’t been refreshed using the most practices, you’re risking your rank... and ultimately, your revenue. Our SEO specialists can help.
Our SEO experts we will run your site through a proprietary tool developed by our team. We'll thoroughly audit your site to reveal any possible issues, and identify changes that can be made to get the best search engine results.
It’s More than Just Keywords with our SEO Team
Keywords are important. In fact, after analyzing your site and fixing any coding issues, incorporating keywords is usually the next step in our SEO approach. We'll review your company, industry, products, goals, challenges, and more, then select the appropriate keywords for your campaign.
The keywords we choose will be the ones most likely to be used by potential customers who are interested in your product or services. These keywords will bring in the best traffic - those visitors most likely to convert. Our skilled copywriters will incorporate the chosen keywords into your site, making the copy relevant and useful to the reader, reflective of your brand, and attractive to search engine crawlers.
But our process doesn’t stop there. We work behind the scenes to drive qualified traffic to your site using an array of techniques. Our link building team will help you develop a strategy for creating content that attracts links from reputable sites. These links will improve your authority, as well as the chances of a first page ranking. With strategies like longform content and infographics, we can help you gain the exposure you want with the qualified links you need.